About Us

Welcome to our brand. Seongah Yoon is a bespoke womenswear brand founded in 2026 by Seongah Yoon, London College of Fashion graduate of 2025. Based on her background, she reimagines London punk into softer and detailed garments by merging it with elevated craftsmanship and contemporary approaches in leather, fur, and luxury textiles.

Our made to order products are fully produced in London by skilled manufacturer in top quality in sophisticatedly selected quality fabric.

Her unique design has been recognised by many people that lead to collaborations with influential celebrities such as

2025 BLAK PINK DEADLINE TOUR IN LONDON JENNIE’s @jennierubyjane solo stage custom outfit collaboration via her stylist PARK MIN HEE @meenmeenmee_ 

2025-2026 KATSEYE BEAUTIFUL CHAOS TOUR, @katseyeworld 6 custom leather fur jackets collaboration for each member @lararaji, @meretmanon, @meganskiendiel, @yOon_cha3, @daniela_avanzini, @sophia_laforteza which worn throughout the whole tour.