Founded in 2026 by London College of Fashion graduate Seongah Yoon.

SEONGAH YOON reinterprets London punk into soft and detailed garments by merging it with her dreamy and delicate world. The brand fuses raw subcultural style with elevated craftsmanship and contemporary approaches, working in leather, fur, and luxury textiles.

Every made-to-order piece is produced entirely in London by skilled artisans using rigorously sourced fabrics.

Recognized for a distinct aesthetic, Seongah Yoon collaborated with world-leading performers and stylists:

JENNIE — Custom solo stage outfit for Jennie (BLACK PINK Deadline Tour, London) with stylist Minhee Park.

KATSEYE — Six bespoke leather-and-fur jackets for their Beautiful Chaos tour, featured in Vogue and Rolling Stone.

KATSEYE — Custom jackets for Coachella stage with stylist Katie Qian.